Consumers remain skeptical about the recent phenomena of online food ordering. This is understandable. Online food ordering is a new concept, even in today’s digital space. The team at Webwaitr have compiled a list of statistics specifically related to the US restaurant industry that prove the long term relevancy of this new digital trend. Take a look below. Leave a comment and let us know your thoughts/ opinions about the present and future state of online food ordering. Enjoy!
Relevance:
- Almost 50% of consumers have ordered food via mobile device or online [Cornell University School of Hospitality Administration]
- Just under 10% of restaurant orders are now coming from online sources [Mashable]
- 64% of mobile restaurant searches convert within an hour [Nielsen]
- The average transaction size increases 25-35% when customers purchase food online [ONOSYS]
- Restaurants are now averaging $1,500 to $7,500 in online orders per month [KeepingItKleen]
- 89% of consumers use the internet to check out menus and research information before dining [KeepingItKleen]
- 57% of consumers won’t recommend a business with a poorly designed mobile site [Google: mobile playbook]
- 94% of US smartphone users seek restaurant location information on their phone. Of these, 90% convert. [Search Engine Land]
- 37.5% of fast casual restaurant customers are now ordering food online [HighTable.com]
- 20% of fine dining restaurant customers are now ordering food online [HighTable.com]
- 68% of adults aged 18-34 would prefer to place their order in advance of a restaurant visit [Future POS]
- 46% of consumers said that they would use a restaurant smartphone app [National Restaurant Association]
- 30% of all restaurant searches are now done on mobile phone devices [Dudamobile]
- Smartphone apps rank as the hottest restaurant technology trend [RestaurantNewsResource]
- 30% of restaurants reported an increase in online ordering in 2012 [Cornell University School of Hospitality Administration]
- 61% of consumers have visited a restaurant website [National Restaurant Association]
- 70% of mobile consumers called a restaurant after searching online [Google: mobile playbook]
- The restaurant and food industry leads all other industries in terms of mobile adoption, at 28% [Dudamobile]
- 88% of Google search volume for the keyword restaurant comes from mobile devices [Search Engine Land]
- 59% of smartphone owners searched for a restaurant via their mobile phone [Search Engine Land]
Haven’t tried online ordering? Visit https://www.webwaitr.com/ for your own quick interactive DEMO, and decide for yourself!
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