Lifeform LEDDesign and performance meets value and efficiency
Our digital strategy helped the manufacturer of underwater LED boat lights carve out a new brand in a niche market, increasing consumer awareness and online sales.
- Turn a product line into an industry brand
- Increase consumer awareness and trust
- Grow online sales and revenue
Our team conducted in-depth research to better understand the end-user and identify market opportunities. We emerged with a brand targeted at the wakeboard/wakesurf niche. After the branding exercise was complete we built a fully responsive ecommerce website and launched a series of paid ad campaigns designed to generate exposure and drive sales. The purchase funnel was tested and optimized to boost conversion rates.
- 119% increase in online traffic
- 422% ROI on paid campaigns
- 700% increase in online revenue